2 papers
econ.TH2020
Naive analytics equilibrium
Ron Berman, Yuval Heller
We study interactions with uncertainty about demand sensitivity. In our solution concept (1) firms choose seemingly-optimal strategies given the level of sophistication of their da…
stat.AP2018
Test & Roll: Profit-Maximizing A/B Tests
Elea McDonnell Feit, Ron Berman
Marketers often use A/B testing as a tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer populatio…