74 citations · 118 across the 15 of their papers we have counts for
Showing 2015Show all
3 papers · 1 filter
cs.CY2015★ 6 cited
Personalising Mobile Advertising Based on Users Installed Apps
Jenna Reps, Uwe Aickelin, Jonathan Garibaldi +1
Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whe…
cs.DB2015★ 11 cited
Refining Adverse Drug Reactions using Association Rule Mining for Electronic Healthcare Data
Jenna M. Reps, Uwe Aickelin, Jiangang Ma +1
Side effects of prescribed medications are a common occurrence. Electronic healthcare databases present the opportunity to identify new side effects efficiently but currently the m…
cs.CE2015★ 1 cited
Incorporating Spontaneous Reporting System Data to Aid Causal Inference in Longitudinal Healthcare Data
Jenna Reps, Uwe Aickelin
Inferring causality using longitudinal observational databases is challenging due to the passive way the data are collected. The majority of associations found within longitudinal…