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econ.GN2022
How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms
Jingjing Li, Nicole Montgomery, Reza Mousavi
With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., w…
econ.GN2020
The Unintended Consequences of Stay-at-Home Policies on Work Outcomes: The Impacts of Lockdown Orders on Content Creation
Xunyi Wang, Reza Mousavi, Yili Hong
The COVID-19 pandemic has posed an unprecedented challenge to individuals around the globe. To mitigate the spread of the virus, many states in the U.S. issued lockdown orders to u…
econ.GN2020
When Local Governments' Stay-at-Home Orders Meet the White House's "Opening Up America Again"
Reza Mousavi, Bin Gu
On April 16th, The White House launched "Opening up America Again" (OuAA) campaign while many U.S. counties had stay-at-home orders in place. We created a panel data set of 1,563 U…