2 citations · 5 across the 4 of their papers we have counts for
4 papers · 1 filter
The Power of Media Agencies in Ad Auctions: Improving Utility through Coordinated Bidding
Giulia Romano, Matteo Castiglioni, Alberto Marchesi +1
The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. W…
Efficiency of Ad Auctions with Price Displaying
Matteo Castiglioni, Diodato Ferraioli, Nicola Gatti +2
Most of the economic reports forecast that almost half of the worldwide market value unlocked by AI over the next decade (up to 6 trillion USD per year) will be in marketing&sales.…
Public Signaling in Bayesian Ad Auctions
Francesco Bacchiocchi, Matteo Castiglioni, Alberto Marchesi +2
We study signaling in Bayesian ad auctions, in which bidders' valuations depend on a random, unknown state of nature. The auction mechanism has complete knowledge of the actual sta…
Online Posted Pricing with Unknown Time-Discounted Valuations
Giulia Romano, Gianluca Tartaglia, Alberto Marchesi +1
We study the problem of designing posted-price mechanisms in order to sell a single unit of a single item within a finite period of time. Motivated by real-world problems, such as,…