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cs.GT2026
GSP Autobidding Equilibria with Few Advertisers or Slots
Yiyang Huang, Zhengyang Liu, Yonglei Yan +1
In sponsored-shopping auctions, one advertiser may win several positions, and a product that is never displayed may determine the prices of several winners. Under generalized secon…
cs.GT2026
Pacing Equilibria in Second-Price Auctions with Few Goods
Yiyang Huang, Yonglei Yan, Zihe Wang +1
In this paper, we investigate the computation of second-price pacing equilibria (SPPEs), a foundational model in online advertising auctions. We present a polynomial-time algorithm…