activity
20212023
most citedPublic awareness and attitudes towards search engine optimization

46 citations · 66 across the 4 of their papers we have counts for

collaborators

5 papers

cs.IR2023★ 6 cited

Is googling risky? A study on risk perception and experiences of adverse consequences in web search

Helena Häußler, Sebastian Schultheiß, Dirk Lewandowski

Search engines, such as Google, have a considerable impact on society. Therefore, undesirable consequences, such as retrieving incorrect search results, pose a risk to users. Altho…

cs.IR2023★ 13 cited

Does Search Engine Optimization come along with high-quality content? A comparison between optimized and non-optimized health-related web pages

Sebastian Schultheiß, Helena Häußler, Dirk Lewandowski

Searching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO),…

cs.IR2023★ 1 cited

How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model

Sebastian Schultheiß

People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are…

cs.IR2022★ 46 cited

Public awareness and attitudes towards search engine optimization

Dirk Lewandowski, Sebastian Schultheiß

This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an…

cs.IR2021

Misplaced trust? The relationship between trust, ability to identify commercially influenced results, and search engine preference

Sebastian Schultheiß, Dirk Lewandowski

People have a high level of trust in search engines, especially Google, but only limited knowledge of them, as numerous studies have shown. This leads to the question: To what exte…