24 citations · 28 across the 4 of their papers we have counts for
3 papers · 1 filter
On Designing a Two-stage Auction for Online Advertising
Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng +4
For the scalability of industrial online advertising systems, a two-stage auction architecture is widely used to enable efficient ad allocation on a large set of corpus within a li…
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…