24 citations · 37 across the 20 of their papers we have counts for
4 papers · 1 filter
On Designing a Two-stage Auction for Online Advertising
Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng +4
For the scalability of industrial online advertising systems, a two-stage auction architecture is widely used to enable efficient ad allocation on a large set of corpus within a li…
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
Chao Wen, Miao Xu, Zhilin Zhang +12
In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objecti…
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…