1 citations · 2 across the 2 of their papers we have counts for
4 papers
Retail Store Layout Optimization for Maximum Product Visibility
Evren Gul, Alvin Lim, Jiefeng Xu
It is well-established that increased product visibility to shoppers leads to higher sales for retailers. In this study, we propose an optimization methodology which assigns produc…
Robust Price Optimization of Multiple Products under Interval Uncertainties
Mahdi Hamzeei, Alvin Lim, Jiefeng Xu
In this paper, we solve the multiple product price optimization problem under interval uncertainties of the price sensitivity parameters in the demand function. The objective of th…
Marketing Mix Optimization with Practical Constraints
Hsin-Chan Huang, Jiefeng Xu, Alvin Lim
In this paper, we address a variant of the marketing mix optimization (MMO) problem which is commonly encountered in many industries, e.g., retail and consumer packaged goods (CPG)…
Maximizing Store Revenues using Tabu Search for Floor Space Optimization
Jiefeng Xu, Evren Gul, Alvin Lim
Floor space optimization is a critical revenue management problem commonly encountered by retailers. It maximizes store revenue by optimally allocating floor space to product categ…