3 papers
cs.GT2025
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments
Qi Li, Wendong Huang, Qichen Ye +9
Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding. Auction mechanisms vary across channels in ranking rules (p…
cs.IR2023
Robust Representation Learning for Unified Online Top-K Recommendation
Minfang Lu, Yuchen Jiang, Huihui Dong +9
In large-scale industrial e-commerce, the efficiency of an online recommendation system is crucial in delivering highly relevant item/content advertising that caters to diverse bus…
cs.IR2021
Truncation-Free Matching System for Display Advertising at Alibaba
Jin Li, Jie Liu, Shangzhou Li +8
Matching module plays a critical role in display advertising systems. Without query from user, it is challenging for system to match user traffic and ads suitably. System packs up…