338 citations · 367 across the 22 of their papers we have counts for
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cs.IR2021★ 1 cited
Efficient Optimal Selection for Composited Advertising Creatives with Tree Structure
Jin Chen, Tiezheng Ge, Gangwei Jiang +3
Ad creatives are one of the prominent mediums for online e-commerce advertisements. Ad creatives with enjoyable visual appearance may increase the click-through rate (CTR) of produ…
cs.IR2021★ 12 cited
Automated Creative Optimization for E-Commerce Advertising
Jin Chen, Ju Xu, Gangwei Jiang +4
Advertising creatives are ubiquitous in E-commerce advertisements and aesthetic creatives may improve the click-through rate (CTR) of the products. Nowadays smart advertisement pla…