93 citations · 180 across the 6 of their papers we have counts for
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cs.GT2022
Impression Allocation and Policy Search in Display Advertising
Di Wu, Cheng Chen, Xiujun Chen +5
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. For large publishers, simultaneously selling…
cs.LG2022
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising
Jun Chen, Cheng Chen, Huayue Zhang +1
Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while the…