93 citations · 180 across the 6 of their papers we have counts for
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cs.GT2022
Impression Allocation and Policy Search in Display Advertising
Di Wu, Cheng Chen, Xiujun Chen +5
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. For large publishers, simultaneously selling…
cs.GT2019★ 74 cited
Bid Optimization by Multivariable Control in Display Advertising
Xun Yang, Yasong Li, Hao Wang +4
Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to imp…