4 papers
CELA: Cost-Efficient Language Model Alignment for CTR Prediction
Xingmei Wang, Weiwen Liu, Xiaolong Chen +8
Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed dist…
Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction
Qi Liu, Xuyang Hou, Haoran Jin +6
Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency…
Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction
Qi Liu, Xingyuan Tang, Jianqiang Huang +9
Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably spa…
UniMEL: A Unified Framework for Multimodal Entity Linking with Large Language Models
Liu Qi, He Yongyi, Lian Defu +4
Multimodal Entity Linking (MEL) is a crucial task that aims at linking ambiguous mentions within multimodal contexts to the referent entities in a multimodal knowledge base, such a…