3 citations · 8 across the 4 of their papers we have counts for
4 papers
Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet
Stewart Pearson, Edward Malthouse
This editorial outlines an expanded scope for the next (fifth) generation of integrated marketing communication. It identifies key market forces that gave rise to this evolution an…
Exploring Fine-tuning ChatGPT for News Recommendation
Xinyi Li, Yongfeng Zhang, Edward C Malthouse
News recommendation systems (RS) play a pivotal role in the current digital age, shaping how individuals access and engage with information. The fusion of natural language processi…
Forecasting Future News Deserts
Edward Malthouse, Jaewon Choi, Zach Metzger +1
This article builds a model to forecast the number of newspapers that will exist in each US county in 2028, based on what is known about each county in 2023. The methodology is to…
PBNR: Prompt-based News Recommender System
Xinyi Li, Yongfeng Zhang, Edward C. Malthouse
Online news platforms often use personalized news recommendation methods to help users discover articles that align with their interests. These methods typically predict a matching…