Adoção de Social CRM em Micro e Pequenas Empresas: Uma Análise do Mercado Santareno

Gustavo Nogueira de Sousa, Luan Vinícius Huppes, Antônio Fernando Lavareda Jacob +1

Online social networks have changed the ways of communication and social interactions, especially in the Customer Relationship Management (CRM). In this sense, a new concept about…