2 papers
cs.CL2021
Diversity driven Query Rewriting in Search Advertising
Akash Kumar Mohankumar, Nikit Begwani, Amit Singh
Retrieving keywords (bidwords) with the same intent as query, referred to as close variant keywords, is of prime importance for effective targeted search advertising. For head and…
cs.IR2018
Learning From Weights: A Cost-Sensitive Approach For Ad Retrieval
Nikit Begwani, Shrutendra Harsola, Rahul Agrawal
Retrieval models such as CLSM is trained on click-through data which treats each clicked query-document pair as equivalent. While training on click-through data is reasonable, this…