2 papers
cs.LG2021
Graph Intention Network for Click-through Rate Prediction in Sponsored Search
Feng Li, Zhenrui Chen, Pengjie Wang +3
Estimating click-through rate (CTR) accurately has an essential impact on improving user experience and revenue in sponsored search. For CTR prediction model, it is necessary to ma…
cs.IR2018
EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search
Wenjin Wu, Guojun Liu, Hui Ye +5
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search sy…