24 citations · 31 across the 2 of their papers we have counts for
2 papers
cs.IR2018★ 24 cited
EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search
Wenjin Wu, Guojun Liu, Hui Ye +5
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search sy…
cs.IR2017★ 7 cited
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Su Yan, Wei Lin, Tianshu Wu +4
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding key…