131 citations · 300 across the 12 of their papers we have counts for
8 papers · 1 filter
The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour
Szabolcs Nagy, Csilla Konyha Molnarne
The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences enviro…
The Impact of National Culture on Innovation A Comparative Analysis between Developed and Developing Nations during the Pre and Post Crisis Period 2007_2021
Han-Sol Lee, Sergey U. Chernikov, Szabolcs Nagy +1
This empirical study investigates the impact of the Hofstede cultural dimensions (HCD) on the Global Innovation Index (GII) scores in four different years (2007, 2009, 2019 and 202…
The relationship between content marketing and the traditional marketing communication tools
Szabolcs Nagy, Gergo Hajdu
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investig…
Students Perceptions of Sustainable Universities in Hungary. An Importance-Performance Analysis
Szabolcs Nagy, Mariann Veresne Somosi
In order to succeed, universities are forced to respond to the new challenges in the rapidly changing world. The recently emerging fourth-generation universities should meet sustai…
Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary
Szabolcs Nagy, Noemi Hajdu
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due t…
Motivations and locational factors of FDI in CIS countries: Empirical evidence from South Korean FDI in Kazakhstan, Russia, and Uzbekistan
Han-Sol Lee, Sergey U. Chernikov, Szabolcs Nagy
Considering the growing significance of Eurasian economic ties because of South Korea s New Northern Policy and Russia s New Eastern Policy, this study investigates the motivations…