48 citations · 129 across the 8 of their papers we have counts for
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cs.SI2022
Finding Early Adopters of Innovation in Social Network
Balázs R. Sziklai, Balázs Lengyel
Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality mea…
cs.SI2021★ 1 cited
Location and audience selection for maximizing social influence
Balázs R. Sziklai, Balázs Lengyel
Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audi…