2 citations · 3 across the 2 of their papers we have counts for
2 papers
cs.AI2021★ 1 cited
Markdowns in E-Commerce Fresh Retail: A Counterfactual Prediction and Multi-Period Optimization Approach
Junhao Hua, Ling Yan, Huan Xu +1
In this paper, by leveraging abundant observational transaction data, we propose a novel data-driven and interpretable pricing approach for markdowns, consisting of counterfactual…
cs.DS2019★ 2 cited
A Unified Framework for Marketing Budget Allocation
Kui Zhao, Junhao Hua, Ling Yan +3
While marketing budget allocation has been studied for decades in traditional business, nowadays online business brings much more challenges due to the dynamic environment and comp…