most citedCausally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

2 citations · 2 across the 1 of their papers we have counts for

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cs.LG2019★ 2 cited

Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

Ruihuan Du, Yu Zhong, Harikesh Nair +2

This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is…