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cs.LG2025
The Estimation of Continual Causal Effect for Dataset Shifting Streams
Baining Chen, Yiming Zhang, Yuqiao Han +6
Causal effect estimation has been widely used in marketing optimization. The framework of an uplift model followed by a constrained optimization algorithm is popular in practice. T…
cs.LG2019★ 2 cited
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
Ruihuan Du, Yu Zhong, Harikesh Nair +2
This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is…