1 citations · 1 across the 1 of their papers we have counts for
2 papers
cs.GT2019★ 1 cited
Estimating Individual Advertising Effect in E-Commerce
Hao Liu, Yunze Li, Qinyu Cao +2
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns.…
cs.GT2018
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
Hao Liu, Qinyu Cao, Xinru Liao +3
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the…