activity
20192025
most citedEstimating Individual Advertising Effect in E-Commerce

1 citations · 2 across the 3 of their papers we have counts for

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cs.IR2025

Mobile Gamer Lifetime Value Prediction via Objective Decomposition and Reconstruction

Tianwei Li, Yu Zhao, Yunze Li +1

For Internet platforms operating real-time bidding (RTB) advertising service, a comprehensive understanding of user lifetime value (LTV) plays a pivotal role in optimizing advertis…