53 citations · 53 across the 1 of their papers we have counts for
2 papers
cs.HC2019★ 53 cited
A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements
Jarosław Jankowski, Juho Hamari, Jarosław Wątróbski
The study develops and tests a method that can gradually find a sweet spot between user experience and visual intensity of website elements to maximise user conversion with minimal…
cs.AI2018
Generalised framework for multi-criteria method selection
Jarosław Wątróbski, Jarosław Jankowski, Paweł Ziemba +2
Multi-Criteria Decision Analysis (MCDA) methods are widely used in various fields and disciplines. While most of the research has been focused on the development and improvement of…