2 papers
cs.LG2026
MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
Shiwen Shen, Xiru Huang, Liang Luo +32
Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the…
cs.LG2025
Personalized Interpolation: Achieving Efficient Conversion Estimation with Flexible Optimization Windows
Xin Zhang, Weiliang Li, Rui Li +9
Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately…