2 papers
cs.LG2026
MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
Shiwen Shen, Xiru Huang, Liang Luo +32
Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the…
cs.IR2026
GR2 Technical Report
Yufei Li, Zaiwei Zhang, Mingfu Liang +67
Industrial recommendation systems serve billions of users through a multi-stage funnel -- retrieval, early-stage ranking, and re-ranking -- where the final re-ranking step dispropo…