From the 1 of 6 linked papers with an AI index.
6 papers
MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
Shiwen Shen, Xiru Huang, Liang Luo +32
Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the…
ROCS: Request-Oriented Compute Sharing for Efficient Large-Scale Recommendation
Yuxin Chen, Liang Luo, Buyun Zhang +44
The paper introduces ROCS, a request-oriented compute sharing framework that restructures recommendation inference to evaluate shared request features once per request rather than…
SOLARIS: Speculative Offloading of Latent-bAsed Representation for Inference Scaling
Zikun Liu, Liang Luo, Qianru Li +31
Recent advances in recommendation scaling laws have led to foundation models of unprecedented complexity. While these models offer superior performance, their computational demands…
Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations
Liang Luo, Yuxin Chen, Zhengyu Zhang +39
The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale,…
Personalized Interpolation: Achieving Efficient Conversion Estimation with Flexible Optimization Windows
Xin Zhang, Weiliang Li, Rui Li +9
Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately…
External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation
Mingfu Liang, Xi Liu, Rong Jin +104
Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommenda…