2 papers
cs.LG2026
MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
Shiwen Shen, Xiru Huang, Liang Luo +32
Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the…
cs.IR2025
CEMG: Collaborative-Enhanced Multimodal Generative Recommendation
Yuzhen Lin, Hongyi Chen, Xuanjing Chen +3
Generative recommendation models often struggle with two key challenges: (1) the superficial integration of collaborative signals, and (2) the decoupled fusion of multimodal featur…