2 papers
cs.LG2026
MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
Shiwen Shen, Xiru Huang, Liang Luo +32
Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the…
cs.IR2025
Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations
Liang Luo, Yuxin Chen, Zhengyu Zhang +39
The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale,…