158 citations · 161 across the 5 of their papers we have counts for
5 papers
Cross-channel Budget Coordination for Online Advertising System
Guangyuan Shen, Shenjie Sun, Dehong Gao +4
In online advertising (Ad), advertisers are always eager to know how to globally optimize their budget allocation strategies across different channels for more conversions such as…
EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising
Guangyuan Shen, Shengjie Sun, Dehong Gao +3
We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertisi…
Unified Vision-Language Representation Modeling for E-Commerce Same-Style Products Retrieval
Ben Chen, Linbo Jin, Xinxin Wang +3
Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be…
IntentGC: a Scalable Graph Convolution Framework Fusing Heterogeneous Information for Recommendation
Jun Zhao, Zhou Zhou, Ziyu Guan +4
The remarkable progress of network embedding has led to state-of-the-art algorithms in recommendation. However, the sparsity of user-item interactions (i.e., explicit preferences)…
Personalized Attraction Enhanced Sponsored Search with Multi-task Learning
Wei Zhao, Boxuan Zhang, Beidou Wang +6
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of prod…