158 citations · 168 across the 6 of their papers we have counts for
Showing 2018Show all
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cs.GT2018
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
Hao Liu, Qinyu Cao, Xinru Liao +3
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the…
cs.AI2018★ 9 cited
Deep Reinforcement Learning for Sponsored Search Real-time Bidding
Jun Zhao, Guang Qiu, Ziyu Guan +2
Bidding optimization is one of the most critical problems in online advertising. Sponsored search (SS) auction, due to the randomness of user query behavior and platform nature, us…