158 citations · 168 across the 6 of their papers we have counts for
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cs.AI2021
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search
Ziyu Guan, Hongchang Wu, Qingyu Cao +7
Bid optimization for online advertising from single advertiser's perspective has been thoroughly investigated in both academic research and industrial practice. However, existing w…
cs.AI2018★ 9 cited
Deep Reinforcement Learning for Sponsored Search Real-time Bidding
Jun Zhao, Guang Qiu, Ziyu Guan +2
Bidding optimization is one of the most critical problems in online advertising. Sponsored search (SS) auction, due to the randomness of user query behavior and platform nature, us…