2 papers
cs.IR2022
Visual Encoding and Debiasing for CTR Prediction
Si Chen, Chen Lin, Wanxian Guan +7
Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf…
cs.IR2019
Personalized Attraction Enhanced Sponsored Search with Multi-task Learning
Wei Zhao, Boxuan Zhang, Beidou Wang +6
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of prod…