3 citations · 3 across the 1 of their papers we have counts for
2 papers
cs.GT2020★ 3 cited
Incentive Mechanism Design for ROI-constrained Auto-bidding
Bin Li, Xiao Yang, Daren Sun +4
Auto-bidding plays an important role in online advertising and has become a crucial tool for advertisers and advertising platforms to meet their performance objectives and optimize…
cs.LG2019
AiAds: Automated and Intelligent Advertising System for Sponsored Search
Xiao Yang, Daren Sun, Ruiwei Zhu +6
Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising. Based on the pay-per-click pricing model and th…