12 citations · 12 across the 2 of their papers we have counts for
3 papers
cs.GT2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Zhen Gong, Lvyin Niu, Yang Zhao +9
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowad…
cs.IR2021★ 12 cited
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
Liyi Guo, Junqi Jin, Haoqi Zhang +10
Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial a…
stat.ML2019
Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds
Dagui Chen, Junqi Jin, Weinan Zhang +7
Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share si…