3 citations · 3 across the 2 of their papers we have counts for
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cs.GT2025
LLM-Auction: Generative Auction towards LLM-Native Advertising
Chujie Zhao, Qun Hu, Shiping Song +4
The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-gener…
cs.GT2024
Contextual Generative Auction with Permutation-level Externalities for Online Advertising
Ruitao Zhu, Yangsu Liu, Dagui Chen +7
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Tradi…
cs.GT2021★ 3 cited
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…