38 citations · 38 across the 3 of their papers we have counts for
3 papers
cs.GT2026
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…
cs.LG2019
A Batched Multi-Armed Bandit Approach to News Headline Testing
Yizhi Mao, Miao Chen, Abhinav Wagle +3
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headl…
cs.LG2019★ 38 cited
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Junwei Pan, Yizhi Mao, Alfonso Lobos Ruiz +2
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry. Unlik…