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cs.CL2019★ 1 cited
The Longer the Better? The Interplay Between Review Length and Line of Argumentation in Online Consumer Reviews
Bernhard Lutz, Nicolas Pröllochs, Dirk Neumann
Review helpfulness serves as focal point in understanding customers' purchase decision-making process on online retailer platforms. An overwhelming majority of previous works find…
cs.CL2018
Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective
Bernhard Lutz, Nicolas Pröllochs, Dirk Neumann
This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light o…