1 citations · 2 across the 3 of their papers we have counts for
3 papers · 1 filter
Persuasive or Neutral? A Field Experiment on Generative AI in Online Travel Planning
Lynna Jirpongopas, Bernhard Lutz, Jörg Ebner +2
Generative AI (GenAI) offers new opportunities for customer support in online travel agencies, yet little is known about how its design influences user engagement, purchase behavio…
The Longer the Better? The Interplay Between Review Length and Line of Argumentation in Online Consumer Reviews
Bernhard Lutz, Nicolas Pröllochs, Dirk Neumann
Review helpfulness serves as focal point in understanding customers' purchase decision-making process on online retailer platforms. An overwhelming majority of previous works find…
Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective
Bernhard Lutz, Nicolas Pröllochs, Dirk Neumann
This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light o…