26 citations · 49 across the 3 of their papers we have counts for
3 papers
econ.EM2020★ 26 cited
Targeting customers under response-dependent costs
Johannes Haupt, Stefan Lessmann
This study provides a formal analysis of the customer targeting problem when the cost for a marketing action depends on the customer response and proposes a framework to estimate t…
cs.LG2019★ 3 cited
Affordable Uplift: Supervised Randomization in Controlled Experiments
Johannes Haupt, Daniel Jacob, Robin M. Gubela +1
Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decisi…
cs.CY2018★ 20 cited
Robust identification of email tracking: A machine learning approach
Johannes Haupt, Benedict Bender, Benjamin Fabian +1
Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking inv…