3 citations · 3 across the 3 of their papers we have counts for
4 papers
AMCAD: Adaptive Mixed-Curvature Representation based Advertisement Retrieval System
Zhirong Xu, Shiyang Wen, Junshan Wang +8
Graph embedding based retrieval has become one of the most popular techniques in the information retrieval community and search engine industry. The classical paradigm mainly relie…
Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction
Yu Chen, Jiaqi Jin, Hui Zhao +4
Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an…
RPM-Oriented Query Rewriting Framework for E-commerce Keyword-Based Sponsored Search
Xiuying Chen, Daorui Xiao, Shen Gao +5
Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, w…
EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search
Wenjin Wu, Guojun Liu, Hui Ye +5
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search sy…