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20182025
most citedOn Explaining Confounding Bias

2 citations · 3 across the 4 of their papers we have counts for

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Showing 2019Show all

1 paper · 1 filter

cs.IR2019

Algorithmic Copywriting: Automated Generation of Health-Related Advertisements to Improve their Performance

Brit Youngmann, Ran Gilad-Bachrach, Danny Karmon +1

Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective advertisements re…