most citedDeep Neural Net with Attention for Multi-channel Multi-touch Attribution

18 citations · 25 across the 5 of their papers we have counts for

collaborators

5 papers

stat.ML2019★ 6 cited

Regret Analysis of Bandit Problems with Causal Background Knowledge

Yangyi Lu, Amirhossein Meisami, Ambuj Tewari +1

We study how to learn optimal interventions sequentially given causal information represented as a causal graph along with associated conditional distributions. Causal modeling is…

cs.LG2018

A Blended Deep Learning Approach for Predicting User Intended Actions

Fei Tan, Zhi Wei, Jun He +4

User intended actions are widely seen in many areas. Forecasting these actions and taking proactive measures to optimize business outcome is a crucial step towards sustaining the s…

stat.ME2018

Equivalence Test in Multi-dimensional Space with Applications in A/B Testing

Jing Miao, Hongyuan Yuan, Zhenyu Yan

In this paper, we provide a statistical testing framework to check whether a random sample splitting in a multi-dimensional space is carried out in a valid way, which could be dire…

cs.LG2018★ 18 cited

Deep Neural Net with Attention for Multi-channel Multi-touch Attribution

Ning li, Sai Kumar Arava, Chen Dong +2

Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or s…

stat.ML2018★ 1 cited

Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising

Yuan Yuan, Xiaojing Dong, Chen Dong +3

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for…