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cs.LG2019
Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction
Hong Wen, Jing Zhang, Yuan Wang +4
Recommender system, as an essential part of modern e-commerce, consists of two fundamental modules, namely Click-Through Rate (CTR) and Conversion Rate (CVR) prediction. While CVR…
cs.LG2018
Multi-Level Deep Cascade Trees for Conversion Rate Prediction in Recommendation System
Hong Wen, Jing Zhang, Quan Lin +2
Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate P…