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cs.LG2026
Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness
Binglin Wu, Chuan Yue, Yingyi Zhang +4
Auto-bidding systems optimize bids to maximize value under efficiency constraints such as Cost-Per-Action (CPA). Existing methods treat each day as an independent episode. However,…
cs.LG2026
PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding
Binglin Wu, Yingyi Zhang, Xianneng Li +4
Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA). While Decision Transfor…
cs.LG2019
Optimal Delivery with Budget Constraint in E-Commerce Advertising
Chao Wei, Weiru Zhang, Shengjie Sun +4
Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search a…