16 citations · 22 across the 8 of their papers we have counts for
3 papers · 1 filter
Robust Consensus Clustering and its Applications for Advertising Forecasting
Deguang Kong, Miao Lu, Konstantin Shmakov +1
Consensus clustering aggregates partitions in order to find a better fit by reconciling clustering results from different sources/executions. In practice, there exist noise and out…
Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes
Deguang Kong, Konstantin Shmakov, Jian Yang
In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint. This paper p…
Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization
Deguang Kong, Konstantin Shmakov, Jian Yang
In cost-per-click (CPC) or cost-per-impression (CPM) advertising campaigns, advertisers always run the risk of spending the budget without getting enough conversions. Moreover, the…