3 citations · 6 across the 4 of their papers we have counts for
3 papers · 1 filter
Location Aware Embedding for Geotargeting in Sponsored Search Advertising
Jelena Gligorijevic, Djordje Gligorijevic, Aravindan Raghuveer +2
Web search has become an inevitable part of everyday life. Improving and monetizing web search has been a focus of major Internet players. Understanding the context of web search q…
Learning from Multi-User Activity Trails for B2B Ad Targeting
Shaunak Mishra, Jelena Gligorijevic, Narayan Bhamidipati
Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased,…
Deeply Supervised Semantic Model for Click-Through Rate Prediction in Sponsored Search
Jelena Gligorijevic, Djordje Gligorijevic, Ivan Stojkovic +3
In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked. Commercial search engines typically use ma…